LRG — La Rocca Group

Roberto La Rocca

REAL ESTATE DEVELOPER

I develop, build and sell.
Three generations of real estate development, since the 1950s.

FL CERTIFIED GENERAL CONTRACTOR CGC 1536998 · FL REAL ESTATE LICENSE SL 3443805

MY STORY WORK WITH ME LET’S CONNECT
Macuto Sheraton Hotel – La Guaira, Venezuela (1958) · The first Sheraton in Latin America · Civil Engineer Matteo La Rocca
Roberto La Rocca

WHO IS ROBERTO LA ROCCA?

Roberto La Rocca

As a third-generation real estate developer, I continue my family’s legacy of excellence in real estate development, investment strategies, and hospitality consulting. The Macuto Sheraton Hotel in La Guaira, the first Sheraton in Latin America and one of my family’s landmark projects, is a testament to this tradition of delivering high-quality developments that stand the test of time.

My career spans real estate, construction and hospitality, in the United States and Venezuela, enabling me to provide a well-rounded, global perspective and tailored solutions for my clients’ diverse needs.

I am a mechanical engineer with an MBA from IESA and a certificate in Hotel Real Estate Investment and Asset Management from Cornell University. I developed Banesco Tower and the former Shell Tower, today Torre Fondo Común, in Caracas; I am the developer of the Radisson Blu hotel project in Caracas, today Hotel 212; and I was owner and director of the World Trade Center Caracas. Together with my father, we developed thousands of apartments and affordable homes around Venezuela, introducing state-of-the-art construction systems such as tunnel forms and molded houses. In Florida, I have developed luxury homes in Royal Palm Yacht & Country Club and led the renovation of 2814 Collins in Miami Beach. Many of my projects are published in the book Arquitectura Bentata (2025) by Celina Bentata.

Today, from Boca Raton, I take projects from start to finish. I develop through La Rocca Group, my development company, with my son Carlos. I build as a Florida Certified General Contractor (CGC 1536998). And I buy and sell as a licensed real estate agent (SL 3443805) with Premier Estate Properties — in 2023 I sold $22 million in hotels. Holding both licenses means none of my projects depends on someone else. In English or Spanish.

WORK WITH ME

Develop · Build · Sell

One developer, every step: I find and develop the project, build it under my own license, and sell it.

01 · DEVELOP

La Rocca Group

Developing or building a luxury home?

My development company, run with my son Carlos. Luxury custom homes and renovations in South Florida, built by our own crews.

VISIT LA ROCCA GROUP
02 · BUILD

General Contractor

Need a licensed General Contractor?

Florida Certified General Contractor (CGC 1536998). Permits, inspections and construction management for residential and commercial projects.

Investors and contractors who need a GC of record statewide: GCOnlinePro.com

TALK TO ME
03 · SELL

Premier Estate Properties

Buying or selling a home, building or hotel?

Licensed real estate agent (SL 3443805) with Premier Estate Properties. Residential, commercial and hospitality — in 2023 I sold $22 million in hotels.

VISIT PREMIER ESTATE

Investment and hotel advisory for owners and investors: contact me directly.

MY STORY

Three Generations

  1. MY GRANDFATHER

    Giuseppe La Rocca

    A magistrate in Tripoli under the Italian government and head of the Tripoli Land Office. In 1912 he wrote a study on land ownership in Libya.

  2. Matteo La Rocca in front of the Macuto Sheraton Hotel under construction, La Guaira MY FATHER

    Matteo La Rocca

    A Roman civil engineer, graduated from the University of Padua, and a captain in World War II. From the early 1950s he built in Venezuela: the Macuto Sheraton Hotel in La Guaira, thousands of government apartments and affordable-housing communities, and in the 1970s he introduced tunnel-form concrete construction to the country. In the 1980s he built affordable housing and self-storage warehouses in Hialeah, Florida.

  3. MYSELF

    Roberto La Rocca

    Growing up I visited my father’s job sites; after business school I joined him, and I have been developing and building ever since — in Venezuela and in Florida, where my son Carlos now works with me.

    • B.S. Mechanical Engineering · MBA, IESA
    • Cornell University · Hotel Real Estate Investment & Asset Management
    • Florida Certified General Contractor · CGC 1536998
    • Florida Real Estate Sales Associate · SL 3443805
    • $22 million in hotel sales, 2023

THE WAY I WORK

When I decide a project will happen, I make it happen.

The land for Banesco Tower and the former Shell Tower had both been invaded. It took time to recover them, but I had decided those towers would be built — and they were. When Caracas needed a World Trade Center, I went to New York and brought back the franchise. When I arrived in Boca Raton, I was developing in Royal Palm the following year. That is how I approach every project — including yours.

MY CAREER

Proven Experience

Throughout my career, I have acquired, developed, and sold various real estate assets, including office towers, affordable housing projects, and luxury hotels. I have also led complex negotiations with municipalities, banks, and international corporations, ensuring a seamless execution of large-scale projects.

VENEZUELA

Affordable housing with my father

Together we built thousands of affordable apartments across Venezuela — in Caracas, Barquisimeto, Valencia and other cities. We also developed a concrete forming system to build affordable houses at high speed, used for some 2,000 houses in Valencia.

CARACAS

Office towers and the World Trade Center

I developed two of the best-known office towers in Caracas, Banesco Tower and the former Shell Tower, today Torre Fondo Común, both in El Rosal, as well as luxury condominiums. Seeing Venezuela’s push to promote exports, I obtained the World Trade Centers Association franchise for Caracas and became owner, director and developer of the World Trade Center Caracas, a project I designed with architect Celina Bentata. There I worked with Guy Tozzoli, founder of the World Trade Centers Association and an icon of the World Trade Center — an experience that deepened my expertise in hospitality and international business.

Roberto La Rocca in the 1992 World Trade Center Caracas video Watch: World Trade Center Caracas, 1992 — with Guy TozzoliORIGINAL 1992 VIDEO · YOUTUBE
BOCA RATON

Luxury homes at Royal Palm Yacht & Country Club

I developed luxury homes in Royal Palm Yacht & Country Club, on Alexander Palm Road and Coconut Palm Road, designed by architects Tom Benedict and Carlos Martin.

PRADOS DEL ESTE · CARACAS

Hacienda Santa Inés and the Radisson Blu hotel project

Back in Venezuela, I completed Hacienda Santa Inés, a 103-unit condominium on the Autopista Prados del Este. I am also the developer of the 192-room Radisson Blu hotel project in Caracas, today Hotel 212.

2019 – 2025 · FLORIDA

Hotel brokerage and 2814 Collins

As a commercial broker with Coldwell Banker Commercial, I sold $22 million in hotels in 2023, a record year. From 2021 until its sale in 2025, I was minority partner, project manager, owner’s and lender’s representative and designer of 2814 Collins, a historic building renovation in Miami Beach, where I originated its fully dedicated short-term-rental concept.

TODAY

Developing, building and selling in Florida

I develop with my son Carlos through La Rocca Development & Construction Group, build as a Florida Certified General Contractor (since 2024), and buy and sell as a licensed real estate agent with Premier Estate Properties. For investors and contractors across Florida, I also founded GCOnlinePro.com, a General Contractor on Record service.

PORTFOLIO

Real Estate Development Portfolio

Many of these projects are published in the book Arquitectura Bentata (2025) by Celina Bentata.

Banesco Tower, brick and blue-glass office tower in El Rosal, Caracas
Banesco Tower · El Rosal, Caracas
Former Shell Tower, today Torre Fondo Común, Caracas
Former Shell Tower, today Torre Fondo Común · El Rosal, Caracas
Rendering of Hotel 212, Caracas
Radisson Blu hotel project, today Hotel 212 · Caracas
2814 Collins Avenue after the renovation, Miami Beach
2814 Collins · Miami Beach, FL
Estate residence with lit pool at dusk, Royal Palm Yacht and Country Club
Estate residence · Royal Palm Yacht & Country Club, Boca Raton
Waterfront luxury residence, Boca Raton
Luxury residence · Boca Raton, FL
Mediterranean-style luxury residence at dusk
Luxury residence · Boca Raton, FL
Affordable homes in Hialeah, aerial view
Affordable homes · Hialeah, FL
Residential towers, Caracas
Residential towers · Caracas
Apartment buildings, Venezuela
Apartment buildings · Venezuela
Affordable housing community, aerial view
Affordable housing · Venezuela
Apartment community in a valley, Venezuela
Apartment community · Venezuela

CREDENTIALS

  • Bachelor’s Degree in Mechanical Engineering and MBA (IESA)
  • Hotel Real Estate Investment and Asset Management, Cornell University
  • Certifications in Negotiation Techniques
  • Florida Certified General Contractor · CGC 1536998
  • Florida Real Estate Sales Associate · SL 3443805

A VISION FOR SUCCESS

I am passionate about delivering innovative solutions, meticulous planning, and strong partnerships to create a meaningful impact.

Whether you seek guidance on a specific project or long-term collaboration, my commitment is to help you achieve your goals with integrity and results-driven expertise.

Let’s Connect

English · Español

Roberto@LaRoccaGroup.com 561 929 3289 Boca Raton, Florida

Tell me about your project, property or investment. I answer personally, in English or Spanish.

EMAIL ME CALL 561 929 3289
“If you never try, you will never know.”
ANONYMOUS
“Nothing great was ever achieved without enthusiasm.”
RALPH WALDO EMERSON